Value Networks

 and the true nature of collaboration


   

Chapter 7: Deep Dive into the Methodology

Intangible Value Domains

 

 

Intangible Value Domains


It is estimated that 50-70% of the value of a firm lies in its intangibles.
An Accenture study in 2004 found that intangibles are generally poorly managed. Although executives placed managing intangibles as a top priority (50% put it in the top three) they admitted that their management methods for that are poor or non-existent.

 

The work of Baruch Lev and many other experts have shown that the "intangible value gap" between book value and market value easily can run to 80%. This held true through the mid 1990s until the 2008 financial crisis. In January 2009 Intellectual Asset Magazine reported that corporate intangible values in the U.S. had collapsed within 18 months, from a median of 70% of market capitalization to under 50%. These figures have since rebounded along with the recovery in the stock market.

 

Many efforts are underway to redefine wealth and value from a whole-system perspective. These efforts include Balanced Scorecards, Intellectual Capital, Triple-Bottom-Line, and other sustainability approaches. We also now appreciate that exchanges of knowledge and other intangibles are key to building these intangible assets. The emergence of these perspectives suggests that full understanding of value, at both the enterprise and macroeconomic levels, must include intangible value domains.

 

In the years since this model was first proposed Intellectual Capital and intangibles have become well recognized at the level of firms, industries, cities, regions, and nation-states. There is quite a large body of literature in the field, and many different intangible domain models have been proposed besides this one. Nonetheless, these basic categories are well recognized.

Intangible Value Domains

 

Business Relationships

 

Alliances and business relationships with customers, strategic partners, suppliers, investors, regulatory bodies, and government groups.

 

Internal Structures

 

Systems and work processes that leverage competitiveness - including IT, communication technologies, systems and software, databases, documents, images, concepts and models of how the business operates, patents, copyrights, and other codified knowledge.

 

Human Competence

 

Individual capabilities, knowledge, skills, experience, and problem-solving abilities that reside in people.

Emerging Value Domains Model

Social Citizenship

 

The quality and value of relationships enjoyed with larger society through the exercise of corporate citizenship as a member of local, regional, and global communities.

 

Environmental Health

 

The value of one's relationship with the earth and its resources - as understood through calculation of the true costs of resources consumed by an enterprise or economy, and determination of equitable exchange or contribution to the health and sustainability of the environment.

 

Corporate Identity

 

The value of one's vision, purpose, values, ethical stance, and leadership as it contributes to brand equity and economic success in business and employee relationships.

 


From "The Value Evolution: Addressing the larger implications of an intellectual capital and intangibles perspective," Verna Allee, Journal of Intellectual Capital, May 2000.

 

 

  

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