The following questions can serve as a study guide to this book and as a review
for the ValueNet Works(R) qualification exam.
Note: There is not an answer page in this book.
How would you define "value networks?"
What is Value Network Analysis (VNA)?
When was VNA first developed?
1983 1989 1993 1997 2001
Which of the following are true of value network analysis?
___ A linear, mechanistic model
___ All links have the same characteristics
___ Based on a theory of value conversion
___ Strives to drive out variation and waste
___ Is a roles-based view of business activity
___ Allows for variation
___ Scales for multiple levels
___ Shows how intangibles create value
___ Does not show business transactions
___ Uses structural network indicators
___ Cannot be used to model business processes
___ Is not compatible to use with System Dynamics Modeling
___ Is very effective for modeling and testing out different scenarios
Give one example of VNA usage in each of the following:
Business process
productivity
Customer support
Innovation networks
What is meant by "value conversion" and how does that work in a value network?
Mapping the value network
Who needs to be involved in the mapping exercise?
___ Only the core project team members
___ The facilitator and one or two stakeholders
___ Representatives of every role
What is biggest help in defining scope boundaries?
Name three ways to help focus the scope of the value network.
1.
2.
3.
Roles and job titles are usually interchangeable.
T F
Each role can be played by only one participant.
T F
Define "tangible deliverables" in a network.
How would you define "intangible deliverables?"
Give an example of a "category error" in VNA.
Trust can be a deliverable.
T F
What are two reasons sequencing is important?
1.
2.
What is the key to sequencing intangibles?
VNA Analysis Basics
The Exchange Analysis is designed to:
___ Understand overall flow and exchange patterns in the value network.
___ Develop a common unit of measure for value exchanges.
___ Examine just the tangible exchanges between two given roles.
Name at least three critical things to look for in an Exchange Analysis.
1.
2.
3.
What is the value conversion question for:
Impact Analysis
Value Creation Analysis
Why is the Impact Analysis typically conducted at the role- or participant-level, and not
for the whole network?
The Impact Analysis helps to understand impact along several different dimensions.
Name three.
1.
2.
3.
What are some of the common categories people use for non-financial or intangible assets? Name three.
1.
2.
3.
You can use the same analysis tables and configuration for both the "As Is" value network
and a desired "Future State" Network.
T F
In the Impact Analysis where the table shows "Asset Impact (for Receiver)" and "Perceived Value (for Receiver)" - the Receiver refers to:
___ You or your company
___ The role receiving your offerings
___ A position in American football
It is possible to use VNA to assess the larger external impacts on industry, society, and the environment.
T F
Value Creation Analysis is designed to:
___ Understand how well we are creating value for others in the value network.
___ Examine process efficiencies with the roles.
___ Examine just the tangible outputs in the value network.
In the Value Creation Analysis where the table shows "Asset Impact (for Receiver) and "Perceived Value (for Receiver)" - the Receiver refers to:
___ You or your company
___ The role receiving your offerings
___ A part of a phone
Value Creation emphasizes "asset utilization." What is meant by this in VNA?
What are some categories of indirect impact?
What level of analysis can Perceived Value address? Check all that apply.
___ Roles
___ Participants
___ The whole network
What are the primary differences between the process engineering orientation and
optimizing value flows?
Advanced Analysis
Give at least one example of a performance measure in each of these categories:
Cost
Output
Work climate
Development / advancement
Feelings / attitude
Initiative and innovation
It is necessary for each role, participant, and stakeholder to receive positive value for their involvement with the value network.
T F
Performance indicators can be financial but are more focused on progress and quality.
T F
ROI is basically a cost/benefit analysis.
T F
VNA carries intangibles into the realm of process and workflow. What is the typical working sequence of maps to integrate a value network strategy map through to workflow?
